Estepona – Luxury Gem of the Costa del Sol

A new Mediterranean hotspot

When people think of the Costa del Sol, Marbella and Puerto Banús usually come to mind first. But over the past few years, a new star has risen on the horizon: Estepona, the Luxury Gem of the Costa del Sol.
This charming coastal town in southern Spain is rapidly transforming into the new luxury gem of Andalusia, blending modern living, authentic Spanish character, and a relaxed Mediterranean lifestyle.

With its prime location between Marbella and Sotogrande, over 20 kilometers of beautiful coastline, and an impressive number of new developments, Estepona is attracting more and more international buyers in search of quality, comfort, and coastal elegance.

Estepona – Luxury Gem of the Costa del Sol

The quiet transformation of Estepona

Just a decade ago, Estepona was known as a traditional fishing village with Andalusian charm. Today, it’s a modern and sophisticated seaside town, featuring first-class infrastructure, luxury residential complexes, and stylish amenities.

Estepona – Luxury Gem of the Costa del Sol is becoming a sought-after destination for those seeking a luxurious lifestyle.

Much of this transformation is the result of a clear urban vision: Estepona has chosen quality over mass tourism — focusing on high-end real estate, sustainability, and preserving its authentic identity.

The result is stunning: tree-lined boulevards, long seaside promenades, public art displays, and a car-free old town filled with flowers, boutique shops, and tapas bars.
Estepona is now what Marbella was twenty years ago — but more refined, peaceful, and affordable.

Why Estepona is on everyone’s radar

Estepona’s appeal lies in its perfect balance between modern luxury and traditional charm. Whether you’re an investor, a family, or someone seeking a Mediterranean escape, this city has it all.

1. A prime location on the Costa del Sol

Estepona is located just 20 minutes from Marbella, 45 minutes from Gibraltar, and about 50 minutes from Málaga International Airport. Its location makes it ideal for those who want easy access to the best of southern Spain.

2. A new generation of luxury developments

Estepona is home to some of the most innovative residential projects on the Costa del Sol — from contemporary sea-view apartments to exclusive golf villas.
Developers focus on sustainability, energy efficiency, and modern architecture — open layouts, large terraces, and natural materials that seamlessly connect indoor and outdoor living.

3. Exceptional climate and lifestyle

Sheltered by the Sierra Bermeja mountains, Estepona enjoys more than 320 days of sunshine a year, creating one of Europe’s best climates.
The region invites you to embrace an active lifestyle: from hiking and cycling to golf and sailing — everything here reflects the essence of Mediterranean well-being.

4. Authentic Andalusian character

Unlike many coastal resorts, Estepona has retained its Spanish soul. Its historic center is filled with whitewashed streets, colorful flower pots, and local restaurants where residents still gather.
It’s luxury living with a truly authentic touch.

Estepona’s real estate market: luxury with growth potential

Estepona’s property market has seen impressive growth. Over the past five years, average prices have increased by around 35%, yet remain significantly lower than in Marbella — a key advantage for investors.
Today, Estepona is considered one of southern Spain’s fastest-growing real estate markets, with high demand for modern apartments, penthouses, and luxury villas.

Most new projects emphasize energy-efficient homes with amenities such as gyms, spas, co-working spaces, and infinity pools.
Notable developments include The Edge by Kronos HomesThe SapphireLas Mesas Homes, and Ikkil Bay — all designed to combine style, comfort, and luxury coastal living.

Investing in Estepona: a smart and secure choice

Investing in Estepona means combining lifestyle and value. With rising demand, limited land, and growing international interest, property values are expected to continue increasing.
The city’s popularity among expats, professionals working remotely, and retirees adds stability to the market.

Spain offers foreign buyers clear legal frameworks and attractive tax incentives. With professional support from Akunas, investors can enjoy a transparent, safe, and personalized buying experience from start to finish.

A lifestyle defined by quality and authenticity

A charming historic center

Estepona’s old town is often described as one of the most beautiful in Andalusia.
Its white facades, blooming balconies, artistic murals, and lively squares create an inviting, authentic atmosphere that captures the essence of southern Spain.

Gastronomy and culture

Estepona has a vibrant culinary scene with everything from Michelin-starred restaurants to traditional tapas bars and trendy beach clubs.
The city hosts numerous festivals throughout the year — including Semana Santaflamenco events, and art fairs that reflect its creative spirit.

Beaches and marina life

With more than 17 sandy beaches, including Playa del Cristo and Playa de la Rada, Estepona offers miles of coastline to enjoy.
Its modern marina is a lively spot filled with restaurants, shops, and nightlife — perfect for a relaxed evening by the sea.

Golf and wellness

Golf lovers will find paradise here: over ten golf courses lie within a 15 km radius, including Finca Cortesín, host of the Solheim Cup 2023El Paraíso Golf, and Valle Romano Golf.
Estepona also offers a growing number of wellness centers and fitness clubs, ideal for those seeking a balanced and healthy lifestyle.

A green and sustainable future

One of Estepona’s biggest strengths is its commitment to sustainability.
The city has invested in green public spaces, eco-friendly transportation, and energy-efficient developments.
New projects include solar panels, rainwater recycling, and heat pump systems. Estepona’s goal is to become the greenest city on the Costa del Sol.

Who chooses Estepona?

Investors seeking growth potential and long-term value.
Expats and digital nomads who want to live in the sun with modern infrastructure.
Families looking for a safe, child-friendly environment.
Retirees who dream of a calm, luxurious Mediterranean lifestyle.

Estepona offers a unique blend of tradition, elegance, and everyday comfort.

Estepona compared to Marbella and Benahavís

AspectEsteponaMarbellaBenahavís
Price levelLower, strong potentialHigh, mature marketHigh
StyleAuthentic and modernGlamorous, internationalQuiet, residential
AudienceFamilies, expats, investorsJetset, global eliteLuxury homeowners
Growth outlookRising fastStableLimited

Conclusion: Estepona combines Andalusian charm with contemporary luxury — offering a balance that makes it stand out among southern Spain’s coastal towns.

FAQ – Frequently asked questions about Estepona

Where exactly is Estepona located?
Estepona lies in southern Spain, in the province of Málaga, between Marbella and Sotogrande on the Costa del Sol. It’s about 50 minutes from Málaga Airport and 40 minutes from Gibraltar.

What can you do in Estepona?
Estepona offers the perfect mix of relaxation and activity. You can explore the old town, sunbathe on its beaches, play golf, go sailing, or enjoy fine dining in the marina.

What is the climate like in Estepona?
Estepona enjoys over 320 days of sunshine a year with mild Mediterranean weather. Average temperatures range from 17°C in winter to around 30°C in summer.

Is Estepona a safe place to live?
Yes, Estepona is known as one of Andalusia’s safest and most peaceful towns — clean, well-maintained, and popular with families and international residents.

What are the must-see attractions in Estepona?
Don’t miss the Orchidarium Botanical Garden, the MarinaPlaya del Cristo, and the famous mural art in the old town. The nearby Sierra Bermeja mountains are perfect for hiking and nature lovers.

How Akunas helps you find your dream home in Estepona

At Akunas, we understand that buying a property in Spain is more than an investment — it’s a lifestyle decision.
Our team guides you through every step — from first consultation to final handover.

We help you select the best new developments in Estepona, manage legal procedures, and organize personal viewing trips so you can experience the area firsthand.
Visit our Estepona real estate page to explore the latest projects.

With a focus on quality, transparency, and service, Akunas offers an effortless buying experience for international clients dreaming of a new life on the Costa del Sol.

Conclusion: Estepona is the future of luxury living in southern Spain

While Marbella has long been the queen of the coast, Estepona is quickly taking the crown as the new luxury gem of the Costa del Sol.
With its modern infrastructure, sustainable vision, and timeless Andalusian charm, it’s attracting both investors and lifestyle seekers from all over the world.

Whether you’re searching for a villa with sea views, a modern apartment by the marina, or a stylish townhouse in the old town, Estepona offers it all — and more.
For those seeking a smart investment and a beautiful life under the Spanish sun, the time to invest in Estepona is now.